Mobile Dev Camp 2012

Once again the Aalto Venture Garage is rocking with great stuff. This year’s edition of Mobile Dev Camp is… let’s say a bit more intimate but very inspiring just the same. Today’s lineup includes Otto Virta, Elias Pietilä, Hanna Manninen and Stephen Sykes.

Otto Virta,’s Head of User Experiences talked about developing apps and services quickly and efficiently. The focal point was in HTML5 and some of the basic stuff around it and also why you should choose it – the unparalleled reach and multitude of platforms obviously.

Next up, Elias Pietilä once again gave a really interesting talk about the startup culture and state-of-mind around mobiles. Pietilä described how the startup-scene s basically a pyramid scheme. You have the 10% that make it, you have the 20% that kinda make it and at the bottom you have the rest of the companies that never make it and are lost in the annals of history. The money in this pyramid focuses obviously on the top corner, and the issue there is those companies have way more funding than they really need.

Elias Pietilä talking about branding and reaching a customer base.

It’s not fair, but it’s the name of the game. Then Pietilä went on to describe some methods of countering these odd’s that are definitely against the small developer/company. For one you need to take your business strategy beyond the marketplace. It’s really hard to get the customer base, and even then the marketplaces don’t earn you ridiculous amounts of money so you should use the app stores and marketplaces to gain a reach with low income and high reach, and then take the revenue from something else. Also building apps and selling them to large brands with huge reach sounds like an awesome idea, but not many good examples were provided.’s marketing Manager Hanna Manninen gave a speech about the Mobile Word Congress. She has been an integral part in the events marketing and talked about getting your product out there and the networking and pitching opportunities the event offers. She also talked about some best practices for taking part in the event.

Stephen Sykes gave probably the most technical session about iOS’s memory and the challenges it brings to the developer. This is especially important when you consider the fact that trying to use more memory than provided, your app just gets terminated and the user gets thrown back to the home screen… Who do you think loses a customer, Apple or you?

The afternoon then continued with some free-form hacking hosted by the Aalto Android and Windows Phone communities.

It’s a bit of a shame that the event didn’t quite live up to last years really awesome expectations, but there were some rumours about having other stuff around the brand during the year. I sure hope so, not to mention next years MDC2013.

For more information about the event check out:

MDC on Facebook

About the Author

JesseSanttilaJesse Santtila (@JesseSanttila)
Jesse is an IT student at Haaga-Helia University of Applied Sciences. He loves technology, gadgets, design, punk rock and video games. He has been lately very excited about the upcoming Finnish startup-scene and brilliant ideas people come up with.


About arcticmsp

The Finnish Microsoft Student Partners are a group of enthusiastic students, who are interested in technology and all things new, techy and cool!
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One Response to Mobile Dev Camp 2012

  1. Thanks for the mention and praise! And your criticism is quite valid…Indeed no examples were given.. the fact is, the brands do not necessarily want to mention it when they are using these white-label solutions to power their services. For example, however, applications such as the Ilta-Sanomat, Tietokone, Aku Ankka, Tiede and Kodin Kuvalehti iPad magazines are all built on technology provided by Hopeinen Norsu (and in the end.. by Qvik).

    The way I see it, however, is that there is room for solutions like this in the market place!

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